2-month Full Digital Plan for Cosy Primary target: Millennial Mom
Achievement: Best proposal among 6 groups in #RTA Workshop 0Note: This is a group work so I only put some highlight things that I DID in this proposal. I don’t mention others’ group members’ work.
Research the competitors in this industry (worked with 1 teammate)
Detailed analyzed target audience: portrait, concerns, behavior. (worked with 1 teammate)
Concluded the potential insight that comes from the Family Bond motivation:
"I want to have the opportunity to talk and share more closely with my family members, thereby being understood by everyone."
(worked with 1 teammate)
Came up with a big idea that can solve our target audience’s insight.
Cosy Fam_ily - Hội ‘’bạn thân’’ Cosy
Considered that the family members are like the ‘’group of close friends’’.
Even if we have some conflicts, after all we’re still together.
Cosy bridges the family gap to help mom start the conversation and then they start to have memorable moments.
CREATIVE ACTIVITIES
Support creative team in brainstorming and crafting in phase 1
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