Proposal for Toyota Financial Service

It is from Vero teamwork effort so I only put some highlight things that I DID in this proposal. I don’t mention others’ work.

Social Media Strategy for Toyota Financial Service.

Target Audience: The “Actualizers” and The “Dreamers

Fanpage Audit Overview

Detailed analyzed target audience: portrait, concerns, behavior.

Come up with the sympathetic insight

They do not only worry about buying a car, but also worry about their financial status after that.

From insight to the brand role

SEEK FOR THE LOAN SOLUTION WHICH BRINGS THE BEST VALUE

My approach has been edited to the best one thanks to my leader so I will not mention here. This is my social strategy

We will craft our social strategy following the customers’ journey from getting to know TFSVN to advocate for the brand as a trustworthy consultant for their personal financial management.

Thank you!