It is from Vero teamwork effort so I only put some highlight things that I DID in this proposal. I don’t mention others’ work.
Social Media Strategy for Toyota Financial Service.
Target Audience: The “Actualizers” and The “Dreamers
Fanpage Audit Overview
Detailed analyzed target audience: portrait, concerns, behavior.
Come up with the sympathetic insight
They do not only worry about buying a car, but also worry about their financial status after that.
From insight to the brand role
SEEK FOR THE LOAN SOLUTION WHICH BRINGS THE BEST VALUE
My approach has been edited to the best one thanks to my leader so I will not mention here. This is my social strategy
We will craft our social strategy following the customers’ journey from getting to know TFSVN to advocate for the brand as a trustworthy consultant for their personal financial management.
Thank you!
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